On a cold, soggy day in New York City, EMC rolled out a series of “record breaking” announcements. Lots of stuff, most of which I’ll leave to others to comment on. A lot around “big data” and things like that, and certainly nobody disputes EMC’s status in big iron.
But one interesting item was the VNXe, a new line of unified storage for small business. As seems to be the way with these sort of huge, corporate blowout events, the VNXe came along with a silly video featuring a 5th grader claiming to be able to provision the device. Because every data center I know is crammed with 5th graders! And then to make it worse, they dragged the kid on stage with an iPad so he could mumble a few remarks about managing the product, convincing no one that he had the slightest idea what he was doing. He should go back to playing Angry Birds. I won’t even discuss when they crammed 26 people into a Mini Cooper to prove… that you could cram 26 people into a Mini Cooper.
In any event, the one sentence VNXe tagline from the EMC website has an eerily familiar ring to it.
Unified storage platforms with one management framework supporting file, block, and object – optimized for virtual applications.
I dunno, where have I heard that before? Maybe… NetApp? Yup, this sure seems like an attempt to get into the space that NetApp has owned for years. Glad to see EMC admitting the world needs unified storage. And now EMC is truly “unifed”… across one product line. Maybe next year.
The other interest of mine was the new Data Domain DD890, a massive pile of iron for deduplication. EMC is touting the “world record” of 26.3 TB/hr data ingest rate. Impressive, but limited to a pretty rarefied group of users. The 10 Gb interfaces alone will limit the user base. There are other problems as well. How do you get your servers to push data at this rate?
The thing about a 26 TB/hr ingest rate is, you’re asking your servers to lift 26 TB an hour of data, and your network to carry it. Why would you want to do that? A big dedupe canister at the end of your backup cycle is all well and good, but it does nothing to limit backup impact at the host or on the network.
This is why at Syncsort we say you need to go beyond deduplication to solve the full range of data protection and recovery challenges. Dedupe is great and necessary, but as the logicians say, it is necessary but not sufficient.
Finally, my favorite part of the EMC event was yet another “record,” when motorcycle daredevil Bubba Blackwell jumped his Harley over 40 EMC VMAX storage systems.
As Dave Barry would say, I’m not making this up. Apparently, this is the new world record for storage jumping. Really, what can you even say? I prefer the other kind of storage jumping, the one where EMC customers jump to Syncsort and NetApp for a better data protection solution. And lately, that’s been happening a lot.
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