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Strata Santa Clara Day 1: Crossing the Big Data Chasm

Yesterday we closed “Day Zero” at Strata with two great events: the traditional opening reception, which always is a great opportunity to catch up with colleagues in the Big Data space and meet newcomers; and of course the appearance of our own Josh Rogers – President of Syncsort – on SiliconANGLE’s The Cube.

In this live program, Josh talked about the evolving Big Data landscape, including the fact that we saw significant budgets allocated for Big Data in 2014. The panel also highlighted the fact that we’re seeing a lot more business professionals – the “suits” – at Strata. This is in contrast with other years where developers and IT professionals – the “hoodies” – dominated the scene almost entirely. So what’s getting the attention of the suits? According to The Cube, it’s the huge opportunity to increase revenues through new insights while significantly reducing IT costs.

But what’s the best way to get started? Does that mean companies are about to cross the Big Data chasm? The answer lies in today’s keynote address by Geoffrey Moore. According to Geoffrey, 2014 is the year of Big Data opportunities. Not only in the business landscape but also on other human aspects such as government, energy (i.e. think smart grids), city planning, and so on. Then, Geoffrey continues, 2015 will be the year pragmatists are in pain, as Big Data visionaries will pose “existential threats.”Of course, it’s not the first time something like this happens. That’s what disruptive technology is all about. Think of the impact Internet (i.e. Amazon) had on brick & mortar retailers.

So how can organizations get ahead of the game? As Geoffrey mentioned, pragmatists have to feel pain to cross the chasm. And they are feeling that pain already with ELT workloads driving exponential costs in additional database capacity, shorter retention windows and slower SLAs. Moreover, as Josh mentioned in his interview, “customers need a place to start that will give them immediate results.” That’s why offloading data and workloads from expensive platforms into Hadoop makes a lot of sense. This can be the specific, targeted solution that can help many organizations cross the Big Data chasm. Because once there, you not only save a lot of money, you also have built your skills to manage the new technology, and you now have a Hadoop cluster with lots of data to analyze and get new insights. In other words, you have started building your enterprise data hub.

Syncsort_StrataSC

And that’s all I have for now, on a side note (sorry but I couldn’t resist) earlier today Forbes issued a list of the top 10 Big Data pure-plays in 2014. Needless to say, Syncsort is on the list along with our partner Cloudera. Time to head back to the exhibit hall to enjoy some Martinis, courtesy of Syncsort!

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