Big Data Context: Targeting Relevant Data that’s Fit for Purpose
During the Enterprise Data World conference last week, it was clear that many organizations are wrestling with the rapid changes in information management and governance more
Monthly Archives: April 2017
Expert Interview (Part 2): Avishai Sharon’s Tips and Best Practices for Data-Driven Marketing
In Part 1 of this interview, Avishai Sharon discussed the value of marketing personalization. In today’s post, he shares his expertise in content marketing to more
What’s Trending in Mainframe: Emerging IT Strategies from World-Class Organizations
Last week, in “What’s Trending in Big Iron to Big Data,” we looked at two key trends that were predicted in our “State of the Mainframe” survey more
Expert Interview (Part 1): Avishai Sharon of TrenDemon on the Value of Marketing Personalization
Avishai Sharon is CEO at TrenDemon, a content marketing attribution solution with over 16 years of experience in building digital products. TrenDemon is the world’s leading more
Why Data Quality is Essential for Real-Time Fraud Detection
Which weapons do you store in your fraud-detection arsenal? If data-quality tools aren’t among them, then you’re not doing all you can to catch and more