Marketing is a key business driver within the modern digital enterprise. With significant advances in data management, software automation, and customer analytics, today’s marketer is empowered with a single view of each customer.
Further, new sophisticated practices in omnichannel marketing leverage the single customer view and related technical practices to more precisely target marketing to customers and prospects.
This Checklist Report from TDWI dives deep into the data requirements of modern digital marketing, with a focus on the single customer view and omnichannel marketing. The goal of the report is to accelerate your understanding of evolving data and marketing best practices and tools to better equip your organization to execute or strengthen its digital marketing programs.
Download the report “New Data Practices for a Single Customer View and Omnichannel Marketing“ today!