Syncsort’s New Branding: What It Means for You
We are excited about the roll out of Syncsort’s new branding! Today’s launch is the result of a months-long journey to better share our story and deepen our connection with our customers.
Syncsort brand refresh reflects meaningful growth and transformation
Over the past two years ago, our company has experienced tremendous growth. Through strategic mergers and acquisitions, we’ve doubled in size, nearly tripled our revenue, and added market-leading data quality, capacity management, data availability and security software to expand our world-class Big Iron to Big Data portfolio.
As with any growth of this size, we have seen considerable change. We’ve added more remarkably talented individuals to our ever-expanding Syncsort team, reshaping our organization into a new whole that’s more valuable than the sum of its parts.
The refreshed Syncsort brand is both a reflection of the transformation we have already experienced, as well as the further potential we see for ourselves.
We organize data everywhere, to keep the world working
One key goal of our brand initiative was to more clearly communicate how we help our customers.
Technical experts can find themselves giving lengthy speeches full of technical jargon. We recognize that we too have been guilty of such “tech speak.” Syncsort’s new brand messaging helps to clearly define how our products help customers: We organize data everywhere, to keep the world working.
Jennifer Cheplick, Senior Director of Product Marketing at Syncsort, shares her thoughts on the subject. “As the leader of product marketing, it has been an exciting time to see our product portfolio expand to meet the needs of today’s data-driven companies. The branding initiative gives us a great platform to communicate to our customers and partners all the ways our solutions can help them be successful in their own businesses. The modern and dynamic feel of the new brand is a perfect match for our cutting-edge products!”
We optimize, assure, integrate and advance
We’ve organized our expanded portfolio into segments that define their value to your business. As part of our brand refresh, we are consolidating our network of websites into a redesigned Syncsort.com that houses our complete product portfolio:
- Syncsort Optimize gives your enterprise the best range of products and unmatched expertise to deliver optimum performance and resource utilization for critical data systems. This portfolio of data infrastructure optimization products includes mainframe software such as MFX, ZPSaver Suite, and DL/2 as well as our Athene cross-platform capacity management product.
- Syncsort Assure products provide market-leading business continuity and data protection for IBM i servers – spanning high availability, disaster recovery, migration, data replication and security. This portfolio contains Cilasoft, Enforcive, iTERA, MIMIX and Quick-EDD products as well as our Managed Services offered in this area.
- Syncsort Integrate products let you unlock valuable data from legacy systems including mainframes, IBM i servers, and enterprise data warehouses (EDWs), ensuring that data is complete, accurate and trusted. This portfolio of data integration and quality software includes Ironstream, DMX-h and Trillium data quality products.
- Syncsort Advance is a portfolio we expect to expand through continued investment in new data innovations to extract even more value from your critical data. Currently this area showcases our products that support your cloud strategies.
Syncsort CPO David Hodgson is excited about the new product segmentation. He states, “The rebranding gives us an updated framework for categorizing our greatly expanded and growing product portfolio, allows us to better focus our product strategy and roadmap, and provides a fresh image for the new Syncsort.”
Hodgson adds, “We are proud of what we have achieved as a company and we are proud of the name Syncsort. Also, in my organization, everyone is a customer facing, brand ambassador for Syncsort. With the new logo and the new positioning, it feels like a new energy has been released for us to go out and represent who we truly are; a dynamic, vibrant organization that is changing the face of data management for the largest organizations in the world.”
Related press release: Syncsort’s Data Integration Innovations Address Top 2018 Big Data Trends
“Through acquisitions and in-house development, Syncsort has greatly expanded our portfolio of products,” says Syncsort CTO Tendü Yoğurtçu, PhD. “This is an exciting time to share our new brand with the world and make ourselves known as the organization that optimizes, assures, integrates and advances data.”
Yoğurtçu closely monitors the latest technology trends, looking for new avenues for Syncsort to advance data. Her team then marries these modern tools with our unmatched expertise in legacy systems that remain critical to enterprises across the globe.
Yoğurtçu notes how well the new branding aligns with Syncsort’s strategy and community. “Not only is new branding inspiring and fresh, it also gives me the ability to focus our technology organization and development around the product areas we defined as part of our vision. I am very excited about how the new branding reflects Syncsort’s innovative culture and customer focus.”
Brand visuals reflect messaging themes
Syncsort’s new brand visuals are a reflection of our brand themes. The brand mark within our new logo symbolizes how Syncsort organizes data by organizing the smaller components into an abstract S shape. The brand mark, as well as other supporting brand visuals, are set on a 45-degree angle toward the upper right which invoke the idea of upward and forward motion to support our brand concept of advancing data.
Our new color palette is also an excellent representation of our organization. The traditional dark blue represents Syncsort’s rich experience within the industry. The bright blue and violet build on the dark blue as a modern take on a monochromatic scheme. And lastly, the pop of lime green nods at our embrace of new technologies and innovations for the future of data.
A Syncsort brand that’s ready for tomorrow
Successfully refreshing a brand is no small task. We’re proud of what we’ve put together because we believe it tells our story well. We hope it helps connect with you in a more meaningful way.