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How Data Blending & Visualization Can Unlock Business Results

One of the biggest benefits of data blending is that it allows users to integrate across different types of data that exist in separate repositories and locations. This way, users can explore data without the effort of determining up front if the data is worthwhile to integrate. Users can explore data quickly, because data integration happens automatically as part of data blending process.

Visualizing Data Without Disrupting Analytical Flow

The visualization that data blending enables lets users drill down into data sets, or filter data in any number of ways during exploratory analysis. This is perfect for getting answers to the many “what if” questions users may have wondered about before, but were never able to devote the time toward answering.

With data blending, end-users can visualize data from multiple, heterogeneous sources, starting with a single data source to establish a context for further blending. The user then brings in fields from other data sources, and the blending happens automatically. Visualization is modified automatically, allowing users to see finer details without disrupting the flow of analysis. The entire architecture supporting the data integration and visualization is done during runtime, adapting to evolving queries in real time.

Data Blending, Visualization, and Business Results

Companies have been using data visualization (“dataviz”) tools, like charts and graphs made from spreadsheets for a very long time. But these simple visualization tools don’t offer the sort of advanced visualization that data blending can offer. Once data blending is utilized, employees can interact with data in ways never before contemplated, learning new things that can inform smarter business decisions. No longer do businesses need the IT department to generate advanced reports for non-technical employees. Business decision-makers can now examine large data sets, expose trends, exchange ideas, and make decisions with more confidence due to the convergence of data blending and data visualization.


Syncsort’s Tableau Connector lets you collect, process, and integrate data using Tableau data blending software. It’s an agile, user-friendly method for analyzing, visualizing, and sharing information with a convenient drag-and-drop interface. Together, Syncsort and Tableau help you optimize the value of data sets and uncover new business insights. The Syncsort Tableau Connector gives you the power and flexibility you need to analyze and visualize heterogeneous data quickly, accurately, and with minimum risk, so you can make business decisions with greater confidence.

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