Real-Time Technologies Gathering Mainstream Adoption
A Belgian by the name of Etienne Lenoir invented the first gas-powered engine in 1860. However, it wasn’t until 1914 that Henry Ford refined the assembly line process to the point of churning out enough mass-produced automobiles to make the new technology a commonplace commodity. That’s 54 years.
What’s the point?
The technologies of cloud computing and big data analysis have come further since 2009 (just over one-half decade) than the automobile advanced in more than half a century. Concepts that were new and considered iffy in the final moments of the last decade are now so commonplace that they don’t even raise an eyebrow. Real-time technologies are not just a nifty feature to outdo the competition — they are essential for remaining competitive today. So, what are the most useful and practical ways that real-time technologies are becoming mainstream?
The Ability to Collaborate
Nathan is in Chicago. Emma is in Marsille. Jakub is in Prague. Yet they all collaborate on R&D in real time to develop a product with international appeal. Thanks, Cloud!
The workforce is moving away from pools of cubicles large enough to house the next Super Bowl. Now, workers are doing their jobs on the road, at home, and during their commute to see clients or open new branches of the business. The ability to collaborate on a project with workers out of the office or even around the world is becoming essential to business. This would be impossible without real-time cloud-based software.
The Lure of Real-Time Mobile Apps
You sent a rocket to outer space? How cute. We help people get to work on time in Monday morning traffic.
How, oh how, did we survive without apps to tell us when traffic was jammed and we needed to take the back roads? What did we do without real-time apps updating us on the weather, flight delays, and our choices of movies tomorrow night? Banks, e-commerce sites, travel agencies, and sports news have changed the way customers interact with them based on real-time mobile apps. Want to engage your customers? Develop a real-time app that’s easy to use and practical, and they’ll stick with you like delivery pizza to the top of the box.
Placing Products Where Consumers are Likely to Buy
Upselling. It’s the act of turning a $9 sale into a $29 sale and a $29 sale into a $59 sale. Before consumers can check out at online stores, they’re informed, “Other customers who bought what you’re buying also needed this, and this, and this. If they needed it so do you! By the way, if you order $39 more you can get all this junk delivered to you for free!” These upselling tactics would be impossible without real-time technologies. Not only does this improve profits, the parents who actually have D-cell batteries for the remote control car on Christmas morning likely thank those technologies instead of resenting the hard sell.
The IoT is No Longer a Buzzword, It’s Reality
A couple of years ago, the Internet of Things was just another buzzword that sounded so futuristic that it was taken about as seriously as George Jetson’s flying car. Now, it is a reality. In fact, if you can’t take a new technology seriously until it gets its own malware, the IoT has officially arrived. Hackers have successfully used a home refrigerator (along with some other smart devices, like TV sets) to generate several hundred thousand malicious emails. The IoT has arrived.