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Expert Interview (Part 1): SoftServe’s Robert Corace on Why Digital Transformation is Critical

Robert Corace is the executive vice president of digital disruption at SoftServe, a digital solutions company. As a seasoned industry professional with more than 25 years of experience leading sales and implementation teams, technology groups and global delivery centers, Corace is an expert in digital and technology enablement, digital transformation, digital disruption and digital futurism.

We recently checked in with Robert to get his insight on Big Data and current trends in data and the Internet of Things (IoT). Here’s what he shared:

Can you talk about SoftServe’s mission? What sets you apart from your competitors?

SoftServe was founded in 1993, and we have more than 20 years of experience building cutting-edge business solutions for clients all over the world, ranging from the Fortune 1000 enterprises to some of the world’s largest technology and services firms.

Our motto is “Experience Matters,” and this is at the core of who we are and how we serve our clients. Our “Think. Iterate. Deliver.” process enables us to engage with our clients across the innovation journey. We partner with our clients to design, create and build extraordinary experiences, that are instilled with user empathy and facilitate meaningful transformation. Our clients – and their end customers and users – are at the heart of everything that we do.

SoftServe’s differentiators include our people, proprietary processes and IP. With our unique twist on experience design, prototyping, UI/CX, architecture and development, we set ourselves apart from others in our space who struggle to create and put forth a cohesive and aligned team that can ensure constant and predictable delivery.

Download our Hadoop Perspectives for 2017 eBook

Our focused and purposefully designed platforms, IP and accelerators allow our clients to increase quality, decrease time to market and increase time to ideation across the digital experience. One of our most recent creations, BioLock, was listed as finalist by the 2017 SXSW Interactive Innovation Awards in the Smart Cities category.

Why is digital transformation so critical to businesses today?

The technology sector has been discussing digital transformation since the 1990s, and the term has become the buzzword of the day. But the momentum it has gained recently is the direct result of the changes that industries all over the world are experiencing right now.

We are on the threshold of fundamental changes to the way that business and business transactions are being done. In other words, everything that companies did before is no longer enough. Customers demand unique, personalized and thoughtful experiences.

Many organizations have an inordinate amount of data about their customers just sitting there (and consumers are becoming increasingly sophisticated, which means they understand there is wasted opportunity). There’s just no excuse why this data is not being used to make the omni-channel user experience connected and flawless.

Consumers have become digital, and all domains, from chain stores and restaurants to healthcare, education and governmental bodies, need to meet their expectations. However, many companies are not yet equipped to extract analytics from the collected data or react to customer demands quickly enough. Digital disruption is necessary to help them adjust their organizations to what the market requires and match their clients’ expectations.

And organizations realize this, too. In fact, a recent digital transformation survey conducted by SoftServe revealed that 72 percent of organizations have already implemented a transformative strategy, either across their entire business or some parts of it. And, a further 25 percent plan to adopt such transformative strategies in the future.

What should businesses be doing in IT today to prepare for the future?

First of all, just as consumers have become digital, businesses need to be digital, too. It means becoming a part of digital ecosystems, learning about your consumers’ likes and needs (here again comes Big Data and analytics), their preferences, and their expectations. IT can no longer be considered a separate division or a separate industry. Every company that wants to sell to digital consumers will need to be, in some respects, an IT company  – and having a website or online shopping channels will not cut it.

We’re now at a stage when crafting your offerings based on consumer groups no longer makes sense. The whole user experience needs to be reinvented, hence a need for user empathy and design thinking to track the customer journey from the very beginning and make it better next time, every time. Companies have enough data to make their offerings targeted not at a couple of groups, but at every consumer individually.

And when I say users or consumers, I don’t only mean paying clients. Your employees are users, too. Your partner organizations and vendors, as well. The clients of your clients. It’s an extended network, and each part of it can be vastly disrupted and improved via digitalization.

For more on challenges driving digital transformations, watch our webcast which highlights the results from Syncsort’s recent annual Hadoop survey.

In the second installment of this two-part interview, Corace discusses how the results of recent research on digital transformation highlight the common challenges organizations face, and discusses some of the innovative strategies to meet those challenges.


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