New eBook! Exceeding Expectations: Four Ways Data Quality Promotes Customer Loyalty
Syncsort has released a new eBook, Exceeding Expectations: Four Ways Data Quality Promotes Customer Loyalty. Customer loyalty is at the heart of any business and its brand strategy. Positive customer experiences help retain customers, increase the chance that those customers will buy further products or services from the business, and improve the likelihood that those customers will recommend the business to others.
At the center of this effort, to enhance the customer experience and maintain and expand a loyal customer base, is data quality. There are multiple methods on how to leverage data quality to facilitate and enhance opportunities which will improve customer engagement and loyalty. This eBook explores the importance of data quality techniques to:
- Capture accurate information in multiple channels upfront
- Connect the right data about the right customers together
- Enrich content downstream with timely and relevant insights
- Utilize the right sets of data to inform advanced analytics and machine learning